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Posts tagged ‘small food business’

Jun 12

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Marketing Tips & July Webinar Announcement

food webinarI recently had an article published over on the Yoked site talking about the steps small businesses need to have in place in order to better their chances of success.  Definitely go check it out!  Now’s also a great time to announce, if you haven’t noticed already, that I’ve scheduled another free webinar in July.  Alison Duncan of Yoked will be on hand to give you more information about how to connect with bloggers and media.  You can find out more about that webinar and sign up for it here. Read more

Jun 7

Do Yourself A Favor – How Weddings Can Prove Profitable For Your Specialty Food Business

specialty food weddingsWrapping up Wedding Week, I had the chance to talk with Nicole Ebbit of The Caramel Jar.  As Nicole has discovered, even packaged specialty foods can benefit as much from weddings as caterers, wedding cake makers, and food truck owners.  Read more

May 13

Targeting Moms By Understanding Their Buying Decisions

targeting mothersContinuing our Mother’s Day theme for one more day, we all know that moms are special but did you know that they are also one of the most powerful consumer groups?  Women over 16 make over 85% of all purchasing decisions.  That’s more than $2 trillion (yep, with a t!) in buying power.   Given that approximately 68% of women in America are moms (based on the 2008 census this equates to 85.4 million women), this is a huge and powerful market.  If your product or company targets moms and/or their kids then you need to understand what makes moms tick.

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May 3

Entrepreneur Spotlight – Courser Farm Kitchen Granola

courser farm kitchen granolaCourser Farm Kitchen Granola really did start at a farm’s kitchen table.  Thanks to the homestead laws in Hew Hampshire (known as Cottage Food Laws in other states), Emma Bates was able to start her company out of her home kitchen while keeping a watchful eye on her children.  But that’s not all there is to the story.  It was some ingenious thinking and the help of neighbors that helped Courser Farm Kitchen Granola really take off.  Read more

Apr 29

The Numbers Are In – Sales Of Specialty Food Products In 2012

specialty food business salesRecently the Specialty Food Association released their findings of how the specialty food industry fared in 2012. Read more

Apr 24

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Up For Debate – What To Do If Someone Copies Your Work?

Up_For_DebateThey say that imitation is the best form of flattery but when someone comes along and not only copies your product and your packaging but also, as I’ve been hearing more and more, even the very photos you post of your products and sometimes your product descriptions word for word too, it’s stealing pure and simple.  But what are you, with a limited budget to put towards legal fees, supposed to do when faced with this? Read more

Apr 3

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Looking For A Few Good Food Entrepreneurs…

small food businessesI’m in need of a few food entrepreneurs for new Entrepreneur Spotlights this year.  This is not only a great way to tell your story and showcase your business, but I got word last week from one of my prior Entrepreneur Spotlight interviewees that they’d been contacted by the Food Network so in that out of the thousands of viewers this website gets every month there are some heavy-hitters.  I don’t have any restrictions on the type of food business (as long as you are legally operating based on the laws in your state/province/country), how long you’ve been in business, or your gross sales revenue so if you’d be interested in being featured drop me a note at info (at) smallfoodbiz (dot) com and let me know.  Thanks! Read more

Feb 18

3 Comments

Understanding Classes Of Trade (With Snazzy Graphics!)

small business wholesaleRegardless of where you are in your business life cycle right now, you need to understand the various classes of trade, the ways that you can get your product to the end consumer, because each of these will affect how much money you make from each product.  I’m going to go into more depth about the pricing and margins for each class of trade later this week but thought it made sense to start with an overview.  Also, as you can tell, no expense was spared in creating the graphics to go along with this article.  Read more

Oct 12

Get Talking! Introducing A Free Food Producers Online Discussion Board

Online discussion board for food entrepreneursIn addition to the new SmallFoodBizU LEARN icon to the right, you may have also noticed the SPEECH BUBBLE icon as well.   That is the snazzy new graphic linking directly into the Food Producers Online Discussion Board – also known as the Food Biz Forum.  Once again, based on your suggestions and feedback that you’d like a way to talk to, ask questions of, and share ideas with other small food business owners I’m really excited to say that I’ve pulled together an online forum that will allow you to do just that.  Read more

Sep 4

5 Comments

Do You Want An Artisan Food Producer Discussion Board?

In the past two weeks several people have reached out to me to suggest that an online discussion forum or discussion board would be really useful for food artisans and producers to share thoughts, ask questions, and provide one another with support and guidance.  I’m more than happy to implement this but wanted to hear from you first whether you thought something like this would be helpful and something you’d read and contribute to (if it helps, this would be free to you)?  I’ve got a quick 1-question Yes/No survey posted and would love your feedback.  Thanks!

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