No matter which side of the Affordable Care Act you fall onto, most camps now will say that regardless the intention, the actual implementation and launching of the health insurance website was a complete and utter failure. With Cyber Monday nearly upon us, I thought this would be a good time to look at some of those lessons learned to make sure your e-commerce website is running smoothly in advance of all the holiday internet shoppers. Read more
Posts tagged ‘small business’
Did you know that 2.4 million small businesses are owned by US Veterans? And that those firms employ some 5.8 million people? Undoubtably the impact veterans have goes far beyond the combat field so today, in honor of Veterans Day here in the US, I wanted to share with readers some of the resources that are available for veterans who are interested in starting their own small businesses. Please note, I am focused on US resources here so I apologize if you’re joining us today from another country but hopefully similar opportunities may be available to you as well. And let me take a moment to thank all of those who have served and their families. Read more
I was asked the other day to name some small companies I felt were cutting-edge innovative. By innovative, I don’t mean creating new technology products, finding the cure to some disease, or building the lastest-greatest building/space ship/iPod. No, specifically within the realm of retail and consumer products, who is doing something innovative that makes you stop and take notice? Read more
The marketing world is abuzz right now over Big Data (truly, this is all anyone in marketing is talking about these days!). The idea is that you can use analytics to learn more about your customers and therefore offer them a more customized experience. Amazon is a perfect example. Because you’ve purchased a book on raw juicing in the past, you’ll get emails from them about similar or complimentary products. It’s a great way to tap into what the customer is looking for and get them to purchase more. Course all of this comes with a price tag, so how can small businesses take advantage of this? Read more
I don’t care how ‘handmade,’ ‘unique,’ or ‘one-of-a-kind’ your product or flavors are. Your customers only have so many dollars in their wallet that they’re willing to spend on specialty food products which means that you do have competitors. So do you know who they are and what they’re doing? Read more
Data coming out of the Commerce Department shows something interesting – consumers are saving more than ever before. That sounds, on the surface, like great news but it is something that should make anyone who makes and sells a product a little bit nervous. Read more
I’ve been reading through some of the responses to the Small Food Business Reader Survey (reminder – if you haven’t added your 2 cents I’d appreciate it if you did. Should take 7 minutes tops and allows me to plan out articles/provide resources based on information you want to know) and I’ve gotten a few questions asking about margins vs. markup and the general confusion between the two. So let’s tackle that today. Also, next week, per reader demand, I’ve got a series of articles called “Why Margins Matter” that will look at margins at every step in the sales channels which is critical information if you want to price your products so that you make money both now and as you grow.