Continuing with our discussion about pricing strategy, today we’ll look at wholesale pricing. We’ll also then take a look at how to calculate your retail price point once your wholesale price is set. Read more
Posts tagged ‘selling wholesale’
Regardless of where you are in your business life cycle right now, you need to understand the various classes of trade, the ways that you can get your product to the end consumer, because each of these will affect how much money you make from each product. I’m going to go into more depth about the pricing and margins for each class of trade later this week but thought it made sense to start with an overview. Also, as you can tell, no expense was spared in creating the graphics to go along with this article. Read more
Yesterday we looked at how Buyers Best Friend* can help you – the food producer – grow the wholesale side of your business and help you open up new accounts. A successful wholesale relationship is a two-way street though so today we’ll finish out the interview by taking a look at how the company makes buyers jobs easier so they want to come back and do business with you again and again.
When I ran my own small business one of the hardest things I faced was growing the wholesale side of the business. How could I cost-effectively get my product and message in front of retailers without going broke in the process? No matter what stage your business is in, if selling to retailers is part of your sales strategy then you undoubtably know what I’m talking about. It’s such a big problem for small businesses that when I was introduced to Buyers Best Friend the only thing I could think was “this is brilliant – why hasn’t someone thought of this before now?!?” Read more