It’s no surprise to anyone that our inboxes are absolutely overflowing. In fact, a lot of us have more than one email address (I have 5 now that I think about it!) and trying to keep up with the barrage of emails can be overwhelming. With so much vying for our attention, marketing emails often get overlooked (aka – ignored) by consumers because the subject lines simply aren’t compelling enough to make someone want to open it. Subject lines act as your first impression and need to be compelling in order to catch consumers’ attention. So let’s take a look at some subject line keywords that work! Read more
Posts tagged ‘email marketing’
Building off of yesterday’s post, I felt it was worthwhile to bring up some additional features of Google+ that might impact you as a small food business owner. According to an article published by HubSpot, Google+ makes it incredibly easy for emails to be shared with a simple click of a button. Imagine this, you send out a compelling email to your customers – many of whom have gmail accounts – and a portion of those are so excited by what they read they post it to Google+ by simply clicking a button in their Gmail inbox. What’s more, because Google+ allows users to create targeted groups via the Circles feature, anyone who forwards your email will likely forward it to a group of people that is interested in similar things and so on and so forth. You can see how quickly this can go viral but, more importantly to you as a small food business entrepreneur, how it can go viral to people who want to hear what you have to say.