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Posts tagged ‘Daily Gourmet’

May 17

Selling Food On Daily Gourmet

Yesterday I posted Part 1 of a conversation with Stacy Goldberg, head nutritionist and Director of Community Relations for Daily Gourmet, an online deal site dedicated to artisan food companies.  Today the focus will turn to food producers and what benefit there is in selling via Daily Gourmet and how producers can get their products featured.

Why should artisan food producers consider selling on Daily Gourmet?

We give producers exposure that they may not necessarily have through the Daily Gourmet marketing channels.  For each of our producers we put together a snapshot that includes beautiful photographs of their products, an unbelievable write-up of them, and we tell the marketing story that they may not have necessarily had before.   That story helps us bridge the gap between the artisan food producers and the people who are looking for these products.  To connect with these producers who have a passion is what is important to us.

The other benefit for producers is that we are here for the long term for them.  With other voucher models you have an offer and it’s promoted once and the producer doesn’t see any follow up.  Our goal is to offer follow up services that help create repeat customers.  So, for example, if you purchased hemp granola bars in January you will get an email several months later offering you lower discount on the same hemp bars to remind you to purchase them again.

We are really focused on helping the artisan food producers’ business grow long term.  We connect them with our greater community of food bloggers, distributors, culinary arts professionals, etc and get them involved in a world that they may never have had a connection before.   We’re excited to provide producers with the opportunity to build relationships with customers, distributors, and the greater culinary world.

 How does Daily Gourmet find these artisan food producers?                 

I am responsible for setting all the guidelines but we are sourcing producers from across the country and are constantly searching food sites, gourmet food sites, traveling to food blogs, etc.  Based on my years in the food industry I have many established relationships that we utilize to find new and interesting producers but eventually we plan on having a sales team that is located all around the country because we know the importance of going to niche stores and farmers’ markets and finding these small producers. 

The opportunities are endless – there are new products every day and there are unlimited resources to find these producers.  But we also feel strongly about the fact that we have guidelines and standards that must be followed.  Before we feature a product we sample it so we can look at the product, touch it taste it, and I review all the nutritional information.

If you’re looking for small producers isn’t there a concern that they may not be able to create enough product to meet Daily Gourmet demand?

We actually limit the number of products sold based on what the producer is comfortable with.  We realize that we’re working with small producers but at the same time we want to offer our customers exceptional customer service so we will work with the producer to determine what quantity they feel they can produce and ship within three days of an order being placed.  At all points along the way we want to producer to feel comfortable working with us and see it as beneficial to their business.

So if a small food business believes they might have a great product for your site how can they get their goods in front of the Daily Gourmet team?

More information for producers is available on the producer section of the Daily Gourmet site or they can call us at 877-332-4029.

More information about Daily Gourmet and to sign up for their delicious deals is available by clicking here.

May 16

Daily Deals for Foodies

If you’re familiar with Groupon or Living Social then you’re familiar with the concept of online couponing that has seemingly swept the nation.  While these sites are a great way for customers to get a deal on a local service or business, the strength of these sites lay in offering deals to a location-targeted audience.   Daily Gourmet takes the same basic concept and applies it in a different manner.  Instead of focusing on location, Daily Gourmet targets ‘foodies’ and shares with them deals from artisan food producers all around the country.   What’s even more interesting is that unlike most couponing sites, Daily Gourmet is committed to helping those small food businesses grow  now and in the future.

I spoke with Stacy Goldberg, Head Nutritionist and Director of Community Relations for Daily Gourmet, about what the site is hoping to achieve.   A self-described product fanatic, Stacy is a nutritionist and entrepreneur.  She started What’s In Your Cart™, a wellness and nutrition counseling company dedicated to helping people live a healthier and more holistic life, and has received public acclaim for her commitment to ‘clean eating.’

Tell Me About Daily Gourmet.

Daily Gourmet is focused on connecting artisan food producers with a wider national audience.  We want to be able to show our community and teach the members of our community how to use these products.  My goal is to teach them what we can do with that product and how we can cook with it and bake with it and think outside the box when using it.   

With so many coupon and deal sites out there, how does Daily Gourmet differ from the rest?

I think the difference for us vs. other deal sites is that our customers are highly targeted and passionate about food. We are very very specific whereas others are much more general – Daily Gourmet is solely focused on food.  Many producers want the targeted audience and we are 100% focused on specialty food.  The other benefit is that our customer base is national.  Many other offer sites are just local so this is really exposing customers to products from all over the country. 

The other interesting thing about Daily Gourmet is that we are very customizable and personalized for the customer.  When you sign up you indicate your dietary restrictions or what food products you would like to see emailed to you.  That way if you’re a vegetarian you aren’t getting emails about meat products all day!

As a nutritionist, how does your background and experience come to bear at Daily Gourmet?

My passion and my desire is to find and source a variety of food products regardless of your dietary lifestyle.  At Daily Gourmet we look at and sample every product we feature and I really look for products that keep the ingredient list as short as possible.  We really want to try and limit processed foods and focus on those products that keep the ingredients as natural and limited as possible.  And in every food category we’re trying to find healthier options so, for example, products that contain no trans fats.  This doesn’t mean all our products are necessarily nutritious but, for example, I would love to find source a vegan cinnamon roll that contains no high-fructose corn syrup and trans fats. 

What value do you think Daily Gourmet has for customers?

The value to a consumer is that they will be exposed to products that they won’t typically see in a grocery store.  We are excited to be able to feature products and expose people to a variety of product they may never have seen.   With each producer we feature we’re also trying to offer a sample of products so that customers can get a sense of the range of products that producer offers.  Our offersa re typically between 40-50% off retail so customers can get a good sample of what the producer offers at a discounted price.  That gives the customer a reason to test out a product they’ve never heard of before.  We really want to encourage people to experiment with new foods and inspire them to cook with new flavors in every product category.

Check back tomorrow for Part 2 of the conversation with Daily Gourmet where the focus will turn to the food producer side of this equation.  In the meantime, if you’d like to check out Daily Gourmet and sign up for their delicious deals click here.

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