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From the Knowledge Pantry

pinterest promoted pins test campaign

April 16, 2015

How My Promoted Pin On Pinterest Fared

As I mentioned earlier this week, Pinterest is rolling out promoted pins to businesses that are active on Pinterest.  This is the ability to promote certain pins to an audience based on demographics that you find important to your business.  I recently ran a test campaign (which I paid...

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pinterest for small business

April 15, 2015

Pinterest User Demographics Crosses Age Barriers

Social media tends to be a younger person’s game but Pinterest audience demographics finds that it’s one site that manages to attract Millennials, Baby Boomers, and everyone in between. ¬†As we continue to look at Pinterest as a marketing tool this week, today we’ll dive a little deeper into...

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April 14, 2015

Pinterest Offers Promoted Pins To Businesses

This week we’re taking a look at Pinterest’s new advertising feature for businesses – promoted pins. ¬†If you use Pinterest you may have seen a few promoted pins in the last 18 months or so while as it’s been in beta testing. ¬†At the beginning of this year, Pinterest...

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April 9, 2015

Healthy Consumers More Interested In NON-GMO Than Organic Labels

Between 2013 and 2014, sales of certified NON-GMO products increased 183%, accounting for $8.3 Billion in sales.  While this is just a drop in the bucket compared to overall organic sales (which is over $80 Billion in the US alone), a new report finds that more and more healthy...

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TIP #110

April 6, 2015

Is Your Business Static – Monthly Business Tip #110

The marketplace is ever changing.  To be successful, your business needs to adapt to those changes.

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April 2, 2015

Entrepreneur Spotlight – O Made Granola

Olivia Tang Lui has her hands full between raising two small young girls and working full-time. ¬†But that didn’t stop her from following her passion for entrepreneurship and turn her ‘real food’ granola into a thriving local business last Summer. ¬†Like many small entrepreneurs, what she lacks in marketing...

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Food Business Resources


Tools You Need

Product costing, product pricing, distributor margins, and more.  These tools will help you make dollars and sense of your business.

Food Business Tools »

Webinars & Workshops

Check out the full line-up of food business classes and webinars scheduled for the next few months

Webinars & Workshops »

Feeling overwhelmed?

Sometimes you need someone to help you through the rough patches on a budget you can afford

Coaching & Consulting »

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