Just a reminder that if you’re not already receiving the Small Food Business e-newsletter you can sign up for it here. It comes out once a month so I promise not to clutter up your inbox and it has additional information in it to help you run your business. Plus, e-newsletter subscribers are the first to know about upcoming webinars and have the chance to sign up for them before anyone else. SFB never sells or shares your contact information either so what have you got to lose?
Recently the Specialty Food Association released their findings of how the specialty food industry fared in 2012. Read more
Like any business, Small Food Business is constantly changing and evolving, thanks in part to your feedback and recommendations. While the online forum didn’t pan out as hoped and has been disabled, I am excited to announce that Small Food Business will begin offering webinars. Some webinars will feature business experts who will speak about what you can to do grow your business while other webinars will be “Potlucks” where anyone who’s interested can come and share ideas/challenges/frustrations/and just generally connect with others in the food entrepreneurship community. Read more
I’m working on a new Small Food Business project and would love your input on one aspect of it. If you could ask retail store buyers a question what would it be? What are you curious about when it comes to understanding how to get your products in front of them and onto store shelves? Feel free to leave your question here in the comments or email me directly at info (at) smallfoodbiz (dot) com. Also, you’re not limited to just one question.
The marketing world is abuzz right now over Big Data (truly, this is all anyone in marketing is talking about these days!). The idea is that you can use analytics to learn more about your customers and therefore offer them a more customized experience. Amazon is a perfect example. Because you’ve purchased a book on raw juicing in the past, you’ll get emails from them about similar or complimentary products. It’s a great way to tap into what the customer is looking for and get them to purchase more. Course all of this comes with a price tag, so how can small businesses take advantage of this? Read more
If you’ve ever been in the midst of a big production push only to realize that you don’t have (insert ingredient of your choice) on hand and had to stop everything to run to the store and get it, raise your hand. You’re not the only one. Michael Adams, the entrepreneur behind Green Mountain Mustard, ran into that same problem over and over again. So, he decided to solve the problem… Read more
Figured we could all use a little humor on Tax Day.
Without a doubt, the one piece of your business that really makes you stand apart in a crowded marketplace is your story. All of us have a story to tell about how we landed on this wonderful rollercoaster known as entrepreneurship and the kicker is that other people actually want to hear this story! They may love your product but it’s your story that will really help them connect with your company, your brand, and your products. So what are you telling them? Read more
I don’t care how ‘handmade,’ ‘unique,’ or ‘one-of-a-kind’ your product or flavors are. Your customers only have so many dollars in their wallet that they’re willing to spend on specialty food products which means that you do have competitors. So do you know who they are and what they’re doing? Read more