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From the Knowledge Pantry

branding marketing

September 3, 2015

2 Ways To Use Customers Decision-Making Process In Your Marketing

Yesterday we talked about understanding the steps consumers go through as they make buying decisions.  While interesting on its own, the real value of understanding those steps is how you can use that knowledge in your marketing.

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business idea

September 2, 2015

How Customers Make Decisions

Every person goes through, roughly, the same 5 steps when they’re making a decision to purchase a product – be it a cupcake or a Cadillac.  Knowing what this process is can and should play a huge role in how you market you company.

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globe international

August 27, 2015

Shift In Eating Goes Global

We spend a lot of time on this site talking about changes that are playing out in the food industry in the US because, in large part, Small Food Business is based in the United States.  During a recent earnings call with Kerry Group, a food manufacturing company based...

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iStock_000013143540_Small

August 24, 2015

Disaster Recovery – Is Your Small Business Ready?

I’m writing this post while toggling back and forth between local news sources and texts coming in on my cell phone.  My beloved Methow Valley, located in the North Central Cascade Mountains in Washington State, is burning.  Two of the biggest towns in the Valley have been evacuated and...

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more consumers buying artisan food

August 20, 2015

Undone by Rapid Growth

Many small entrepreneurs believe that if only their business could grow that then all their problems would be solved.  Like anything though, rapid growth comes with its own set of issues and can, believe it or not, actually be your undoing.

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artisan food business course

August 19, 2015

Fall Online Classes – Food Sales & Marketing

Starting in September, I will be teaching two online courses through Portland State University geared specifically to food entrepreneurs.  No matter if you’re still dreaming about starting up your business or if you’re already in the day-to-day ups and downs of food business ownership, these courses are designed to...

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Food Business Resources

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Tools You Need

Product costing, product pricing, distributor margins, and more.  These tools will help you make dollars and sense of your business.

Food Business Tools »
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Webinars & Workshops

Check out the full line-up of food business classes and webinars scheduled for the next few months

Webinars & Workshops »
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Feeling overwhelmed?

Sometimes you need someone to help you through the rough patches on a budget you can afford

Coaching & Consulting »

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