I’m working on a new Small Food Business project and would love your input on one aspect of it. If you could ask retail store buyers a question what would it be? What are you curious about when it comes to understanding how to get your products in front of them and onto store shelves? Feel free to leave your question here in the comments or email me directly at info (at) smallfoodbiz (dot) com. Also, you’re not limited to just one question.
Posts from the ‘Wholesale’ Category
Packaging that jumps off the shelf takes many shapes and forms depending on the brand you’ve developed, color palette that fits that brand, and the stores you’re aiming to get into. There’s a whole host of things you need to take into consideration (much of which we’ll talk about more this year) but if you’re planning to sell your products wholesale into the retail channel then the most important part of your packaging is actually the most boring. Read more
While at the Fancy Food Show last week I had the opportunity to walk the show floor with a buyer from a specialty gourmet store. It was an interesting anthropological experience to watch her as she checked out all the booths as I was looking to see what things caught her attention in the midst of over 2000+ vendor booths. Read more
I’ve finally had a chance to compile all my notes from the Fancy Food Show and thus this week will be ‘Fancy Food Recap’ week. Be sure to check back on Wednesday and Thursday for two additional Fancy Food-related articles. To get the week started though I wanted to present to you some facts and figures about who the Fancy Food consumer is, based on research by Mintel and the National Association of Specialty Food Trade, and how the industry is doing as a whole these days. Read more
Yesterday we looked at how Buyers Best Friend* can help you – the food producer – grow the wholesale side of your business and help you open up new accounts. A successful wholesale relationship is a two-way street though so today we’ll finish out the interview by taking a look at how the company makes buyers jobs easier so they want to come back and do business with you again and again.
When I ran my own small business one of the hardest things I faced was growing the wholesale side of the business. How could I cost-effectively get my product and message in front of retailers without going broke in the process? No matter what stage your business is in, if selling to retailers is part of your sales strategy then you undoubtably know what I’m talking about. It’s such a big problem for small businesses that when I was introduced to Buyers Best Friend the only thing I could think was “this is brilliant – why hasn’t someone thought of this before now?!?” Read more