May 10
Yesterday I introduced you to Beth Kirby, a successful cookie maker who sells on Etsy under the SunshineBakes name. During the course of our interview Beth was kind enough to share the following tips for any other food entrepreneurs who are looking to open their own Esty store: Read more
May 9
In honor of the upcoming Mother’s Day, today and tomorrow’s articles are reprints of highly popular material I originally published in 2011.
Despite the fact that many women love to cook, you’ll find that men outnumber women in professional kitchens at an astonishing rate. One reason for this is that a professional kitchen career leaves very little room for motherhood. It’s not easy to juggle partner, house, and baby when you’re working 14 hour days. With Mother’s Day coming up I thought it would only be appropriate to share a story of a mompreneur (entrepreneur + mother) working in this crazy food industry. Read more
From time to time I have a chance to chat with some of the retailers who work with small food businesses and I love to share what they tell me they’re looking for from the artisans they work with. Not too long ago I sat down (via the telephone) and talked with Norm Plumstead of Traverse Gourmet – a site that launched in September which features the artisan food producers from one of my favorite spots; Northwest Michigan. Here’s some of the main take aways from our conversation…. Read more
Apr 26
It’s akin to the old adage that if no one hears a tree fall in the forest, does it really fall? After putting all that time and energy into developing the product, creating a brand, designing packaging, etc etc, many entrepreneurs think they can just sit back and wait for the orders to start pouring in. Unfortunately, unless a bolt of lightning strikes, no matter how great your product is you have to put a lot of time and energy into marketing your product and company in order to start generating sales and building a customer base. Read more
Feb 2
You’ve developed the products, started the company, and created the website. Once you’ve managed to drive traffic to your site (another series of posts entirely!) are you making it easy for customers to purchase online? Read more
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