Although it seems like a relatively new fad, the food-on-wheels industry has been around since the 1950’s. Remember going to the county fair as a kid and getting an ‘elephant ear’ or a corndog? Business is a little different these days. Gourmet food trucks are finding their way to even the most rural of street corners. With this explosion comes a nod towards another sweeping trend. The green movement. Read more
Posts from the ‘Food Trucks’ Category
Several months ago I had the honor of moderating a panel of successful food truck owners to learn what can make or break a food truck. One of the things that came out of the panel discussion was that food trucks needed to be willing to take catering gigs, especially for weddings, in order to stay cash flow positive. The good news is that brides and grooms are looking for food trucks. A study by The Wedding Report indicated that having food trucks at weddings are one of the top trends these days. So how can you benefit from this and capture some of those wedding dollars? Read more
As I mentioned in an earlier post, I had the pleasure of being invited by the University of Washington to moderate a panel about food truck ownership at their 2012 Entrepreneur Week. On the panel were four mobile food business owners – some who had been in the game for years and one who was literally just getting the truck’s feet wet but they all had a lot of advice to offer to aspiring food truck owners. Read more
If you could ask a food truck entrepreneur one question what would it be? I have the honor of being asked to moderate a food truck panel discussion at University of Washington’s Entrepreneur Week. On the panel will be three of Seattle’s finest food truck entrepreneurs – Molly Neitzel (Molly Moon’s), Josh Henderson (Skillet), and Marshall Jett (Veraci Pizza), who each have a wealth of knowledge and experience in all things mobile food (and all things delicious food too!). So I’m offering you the opportunity to help me craft the list of questions that I will pose to the panel and I’ll report back after the event on October 17th. Read more
Tenielle Powers is an experienced entrepreneur so the challenges of starting up a new business are nothing new to her. But how would Dallas Forth Worth respond to her newest venture? Crazy Fish is a food truck that serves sushi with a Texas flair. Intrigued? So were we…. Read more
Ever eagerly anticipated something from your favorite food truck only to find a long line waiting to place order? Or perhaps you’re on the flip side of the equation and wish there was a way customers could send your food truck their orders in advance so that you could have them ready when they arrived and speed up the entire transaction. In either case, you might be very interested to learn about FoodToEat, a technology invented by a 25-year-old law student to minimize food truck lines and maximize customer experience. Be sure to check out the video on the site too! Read more
If you want a real behind-the-scenes glimpse at what it’s like to start a food truck or food cart, this is the article for you! As some of you may recall, we first met Ian Thackaberry when he was in the process of building out his food cart and getting his mobile food business started. Many were curious what happened to Ian so I’m proud to say that today’s Entrepreneur Spotlight features Ian’s own Scratch Deli which has officially been open for business since the beginning of April. Read more
Just a reminder that the mobile food market research survey I’m conducting will close Monday at midnight so if you haven’t filled it out yet or haven’t had a chance to bug your local food truck or food cart owner, time is running out. All answers in the survey are anonymous and respondents have a chance to win a $50 Amazon.com gift certificate in addition to receiving a free copy of the final report.
Here’s an easy link to cut and paste if you’d like to email it off to mobile food entrepreneurs you know or those you’d like to get to know better. The survey is now closed. Congratulations to Dixie Belle Cupcakes for winning the Amazon.com gift card.
In light of the fact that there is very little quantitative industry information available for independent mobile food entrepreneurs, I’m tapping into my market research background and have created a short survey geared towards learning more about the logistics, financials, and challenges street food entrepreneurs throughout North America face. In order to receive as much feedback as possible, I hoping you’ll share this with any mobile food entrepreneurs or mobile food associations you know before the survey closes on May 1st. All responses will remain anonymous and will be compiled in a final report that will be available – free of charge – to all respondents and readers of this site. Click here to access the 2012 State Of The Food Truck Nation Survey.