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Posts from the ‘Startup Specifics’ Category

Jun 4

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Tips To Help Food Trucks Say I Do! To Weddings

Food Truck WeddingSeveral months ago I had the honor of moderating a panel of successful food truck owners to learn what can make or break a food truck.  One of the things that came out of the panel discussion was that food trucks needed to be willing to take catering gigs, especially for weddings, in order to stay cash flow positive. The good news is that brides and grooms are looking for food trucks.  A study by The Wedding Report indicated that having food trucks at weddings are one of the top trends these days.  So how can you benefit from this and capture some of those wedding dollars? Read more

May 10

sunshinebakes_cookies_etsy

Three Tips For Selling Food On Etsy

 Yesterday I introduced you to Beth Kirby, a successful cookie maker who sells on Etsy under the SunshineBakes name.   During the course of our interview Beth was kind enough to share the following tips for any other food entrepreneurs who are looking to open their own Esty store: Read more

May 9

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Motherhood & the Baking Business

In honor of the upcoming Mother’s Day, today and tomorrow’s articles are reprints of highly popular material I originally published in 2011.

Despite the fact that many women love to cook, you’ll find that men outnumber women in professional kitchens at an astonishing rate.  One reason for this is that a professional kitchen career leaves very little room for motherhood.  It’s not easy to juggle partner, house, and baby when you’re working 14 hour days.  With Mother’s Day coming up I thought it would only be appropriate to share a story of a mompreneur (entrepreneur + mother) working in this crazy food industry. Read more

Apr 22

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If You Could Ask Buyers One Question…

Crumpled question marks heapI’m working on a new Small Food Business project and would love your input on one aspect of it. If you could ask retail store buyers a question what would it be? What are you curious about when it comes to understanding how to get your products in front of them and onto store shelves? Feel free to leave your question here in the comments or email me directly at info (at) smallfoodbiz (dot) com. Also, you’re not limited to just one question. :)

Mar 7

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Food Businesses Shouldn’t Underestimate Farmers’ Markets

not too big for farmers marketsWe getting close to that time when Summer farmers’ market applications are due.  For some small food businesses the farmers’ market circuit is the mainstay of your business but for others they may feel like they’ve ‘outgrown’ this retail venue.  If you’re in the latter group perhaps you ought to reconsider.   Read more

Feb 22

Distributor Pricing For Small Food Businesses

food brokersPhew – it’s been a long week of pricing but hopefully you’re still hanging on with me because today we’re going to take a look at distributors and how to determine what your distributor pricing should be. Read more

Feb 21

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Using Brokers To Get Retail Accounts

food brokersAs I mentioned earlier, selling directly to the stores is just one of the wholesale pieces.  Today we’ll look at the role of brokers in the food world and what happens to your pricing when they enter the equation. Read more

Feb 20

Figuring Out Your Wholesale Price

direct store delivery wholesale priceContinuing with our discussion about pricing strategy, today we’ll look at wholesale pricing.  We’ll also then take a look at how to calculate your retail price point once your wholesale price is set. Read more

Feb 18

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Understanding Classes Of Trade (With Snazzy Graphics!)

small business wholesaleRegardless of where you are in your business life cycle right now, you need to understand the various classes of trade, the ways that you can get your product to the end consumer, because each of these will affect how much money you make from each product.  I’m going to go into more depth about the pricing and margins for each class of trade later this week but thought it made sense to start with an overview.  Also, as you can tell, no expense was spared in creating the graphics to go along with this article.  Read more

Feb 8

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The Most Boring Piece Of Your Packaging Is The Most Important

UPC CodePackaging that jumps off the shelf takes many shapes and forms depending on the brand you’ve developed, color palette that fits that brand, and the stores you’re aiming to get into. There’s a whole host of things you need to take into consideration (much of which we’ll talk about more this year) but if you’re planning to sell your products wholesale into the retail channel then the most important part of your packaging is actually the most boring. Read more

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