Several months ago I had the honor of moderating a panel of successful food truck owners to learn what can make or break a food truck. One of the things that came out of the panel discussion was that food trucks needed to be willing to take catering gigs, especially for weddings, in order to stay cash flow positive. The good news is that brides and grooms are looking for food trucks. A study by The Wedding Report indicated that having food trucks at weddings are one of the top trends these days. So how can you benefit from this and capture some of those wedding dollars? Read more
Posts from the ‘Startup Specifics’ Category
I’m working on a new Small Food Business project and would love your input on one aspect of it. If you could ask retail store buyers a question what would it be? What are you curious about when it comes to understanding how to get your products in front of them and onto store shelves? Feel free to leave your question here in the comments or email me directly at info (at) smallfoodbiz (dot) com. Also, you’re not limited to just one question.
We getting close to that time when Summer farmers’ market applications are due. For some small food businesses the farmers’ market circuit is the mainstay of your business but for others they may feel like they’ve ‘outgrown’ this retail venue. If you’re in the latter group perhaps you ought to reconsider. Read more
Regardless of where you are in your business life cycle right now, you need to understand the various classes of trade, the ways that you can get your product to the end consumer, because each of these will affect how much money you make from each product. I’m going to go into more depth about the pricing and margins for each class of trade later this week but thought it made sense to start with an overview. Also, as you can tell, no expense was spared in creating the graphics to go along with this article. Read more
Packaging that jumps off the shelf takes many shapes and forms depending on the brand you’ve developed, color palette that fits that brand, and the stores you’re aiming to get into. There’s a whole host of things you need to take into consideration (much of which we’ll talk about more this year) but if you’re planning to sell your products wholesale into the retail channel then the most important part of your packaging is actually the most boring. Read more