Apr 17
If you’ve ever been in the midst of a big production push only to realize that you don’t have (insert ingredient of your choice) on hand and had to stop everything to run to the store and get it, raise your hand. You’re not the only one. Michael Adams, the entrepreneur behind Green Mountain Mustard, ran into that same problem over and over again. So, he decided to solve the problem… Read more
Mar 25
Just over a week ago Pinterest, the photo sharing website, added Analytics for businesses so now you can see who’s pinning pictures from your site. Why should you care? This gives you information as to what pieces of content or what photographs people find interesting and that can help drive your business strategy. Read more
Toffee Talk, like many small food businesses, has a marketing budget of $0. Rather than let this hold them back, the company has harnessed the power of Twitter and the results are paying off. Read more
Jun 20
It’s been said time and time before but as a small food entrepreneur your time is stretched thin. In the past, people complained that while they could schedule blog posts to run at a future date, Facebook didn’t allow that same sort of flexibility which required you to more or less be tethered to your computer/smartphone/tablet device. For those of us whom this is just not feasible – or should you actually ever want to take a day off and not leave your Facebook fans without any updates – Facebook recently added a scheduling feature to its Pages. Read more
May 30
You’ve worked hard to create a visually appealing Facebook page; courting people and turning them into fans and customers through your engaging and witty commentary, questions, and information. So how would you like to find out that Facebook is no longer pushing your posts out to all of your fans? Unless, that is, you want to pay for the privilege… Read more
On the heels of the article about how to create a professional looking website for less than $100, questions poured in about what people needed to do to get a similarly professional looking email address. If you want a dedicated email address – i.e. @yourcompany.com – follow this basic tutorial and, hopefully, we should have you up and running in less than an hour. Read more
May 16
That’s all it took – just one second. One moment my computer, with all my personal and business files, was working and the next….well, you know where this sad story is going. Read more
These days every business, no matter how big or small, needs to have some type of website. As a small business though, the idea of spending money to build a website may not be in the cards for you just yet. So today we’re going to take a look at how you – even if you’re afraid of technology – can create your very own business web presence for less than $100. Sound impossible…trust me… Read more
As Inside Facebook reports, new research by TBG Digital indicates that Facebook pay-per-click advertising performs better on the weekends than during the week by about 12%. This measurement was based on click-through rates (CTR) of advertisements served on Facebook. Since many small food entrepreneurs are on a tight budget, you may want to take a look at the Inside Facebook article to learn more about maximizing your pay-per-click ad budget. Read more
If you have a Facebook Page for your business then you have likely noticed the announcements (some might call them warnings) that keep popping up saying that all Facebook Pages will go to the new Timeline format starting March 30th. Regardless of your thoughts on Timeline, the good news is that Facebook is letting business admins play with their Pages between now and then without actually publishing them so that you can get your new Timeline format looking like you want it to before going live. Here are some tips as you start playing around… Read more
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