Yesterday we talked about social media manners and while that gets a lot of air time on the internet these days, it’s easy to forget that real, interpersonal manners matter too. In fact, they can matter a whole lot more! Read more
Posts from the ‘Customer Service’ Category
This is not a video of my making, but one I came across and thought was pretty phenomenally well done. Just to be clear, this video is from Salesforce.com (who I am not affiliated with, nor receiving any compensation from) and the last minute or so is a bit of sales pitch, but the 3+ minutes leading up to the pitch is full of great questions you should be asking yourself as you build this great little business. Lots of good brain candy to get you motivated as you start the week. Enjoy!
The marketing world is abuzz right now over Big Data (truly, this is all anyone in marketing is talking about these days!). The idea is that you can use analytics to learn more about your customers and therefore offer them a more customized experience. Amazon is a perfect example. Because you’ve purchased a book on raw juicing in the past, you’ll get emails from them about similar or complimentary products. It’s a great way to tap into what the customer is looking for and get them to purchase more. Course all of this comes with a price tag, so how can small businesses take advantage of this? Read more
Your mom was right when she said that manners were important and we’re not just talking about table manners. Minding your P’s and Q’s in business can go a long way in helping you win over customers. So let me ask you, when was the last time you thanked your customers for being customers? Read more
Customer complaints are, sadly, the name of the game when you run your own business and it can be painful to hear something negative when you are the person running the show. Believe it or not, those customer complaints are golden opportunities and you have the power to turn those folks into some of your biggest brand advocates. Read more