Whether you’re starting a food business from scratch and need money to help you get it up and running or if you’re at the point where you need additional capital to grow your existing business, you need to know what lenders are looking for before you approach them for a loan. Read more
Posts from the ‘Small Business Tools’ Category
Yesterday we talked about social media manners and while that gets a lot of air time on the internet these days, it’s easy to forget that real, interpersonal manners matter too. In fact, they can matter a whole lot more! Read more
Mom taught you to mind your manners, but she probably never taught you what to do – or worse, what not to do – on social media. As a small business owner, you want to be able to utilize social media to help you build and engage with your audience. But never forget that social media can just as quickly turn unforgiving if you make a misstep. Here are 5 social media etiquette tips to help keep your business in the clear: Read more
No matter which side of the Affordable Care Act you fall onto, most camps now will say that regardless the intention, the actual implementation and launching of the health insurance website was a complete and utter failure. With Cyber Monday nearly upon us, I thought this would be a good time to look at some of those lessons learned to make sure your e-commerce website is running smoothly in advance of all the holiday internet shoppers. Read more
Knowing your customers is critical but so too is knowing what’s important to them. How else can you create products that resonate with them, marketing that engaged with them, and price points they are comfortable with? Based on a recent report from Mintel Research that surveyed specialty food consumers across the United States, here’s a quick (and hopefully fun) video for you. Read more
In yesterday’s Website Metrics webinar, Unmana Datta of Markitty.com shared with us that Google Analytics is on of the most powerful tools small businesses can use to measure traffic to their website. Not just how many page views you’re getting, but how long are people staying on your site, what are they looking at, and what gets them there in the first place. Best of all, this powerful tool is free so what’s not to love! If you’re new to Google Analytics, Markitty.com has posted some helpful information about how to get started using the tool. Read more
As good entrepreneurs, we’re constantly walking that fine line between wanting to offer our customers the absolute best value (for our knock-their-socks-off products) but also provide healthy profit margins so we can turn this passion of ours into a money-making proposition. It’s important however, to give yourself a little extra padding in your margins so that you can employ promotions without losing your shirt. Read more
If you’ve hesitated against buying the Food Product Cost and Pricing tool, check out this independent third-party review by Cookie Connection, the premier website for cookie designers both professional and amateur. Just to be clear, this was not a paid review and I did not have access to the review before it was published. The article series, talking about how to cost out your products, is phenomenal and well worth a read.
This is not a video of my making, but one I came across and thought was pretty phenomenally well done. Just to be clear, this video is from Salesforce.com (who I am not affiliated with, nor receiving any compensation from) and the last minute or so is a bit of sales pitch, but the 3+ minutes leading up to the pitch is full of great questions you should be asking yourself as you build this great little business. Lots of good brain candy to get you motivated as you start the week. Enjoy!
Oh the joys of small business accounting. It’s the backbone of all successful small businesses and yet it’s the one task that most small business owners dread. Unless, of course, you run an accounting firm and then I’m thinking you probably (hopefully!) like what you’re doing. But even if you have an accountant doing your taxes and bookkeeping for you, you need to understand that there are two types of accounting and which method you use can have a pretty significant impact on your business financials. Read more