May 31
As we talked about yesterday, you did all the hard work to define what and who your brand is, but what’s the next step? Today we’ll take a look at the role your brand identity plays in your business decision making going forward. Read more
Do you remember the one kid in your middle school who more or less blended in with the background. He or she was the kid whose picture never made it into any of the candid shots in the yearbook and perhaps didn’t even show up for yearbook photos to begin with. He or she’s the kid who, when you hear their name now, you struggle to remember what they looked like even if they did spend all year seated next to you in Science class. Today’s article is all about how to make sure your company is not that kid! Read more
May 23
Chances are you fall into one of two categories – you either spend a ton of time on Facebook promoting your business or you feel guilty about how you’re not nearly utilizing Facebook like you should. With all the focus on building a Facebook following and getting fans to ‘like’ your business page, the question remains; does any of that actually pay off? Or, more bluntly, what’s the actual dollar value of a Facebook Fan? Read more
May 16
As I mentioned yesterday, I ran a test during the month of April to see how two similar pay-per-click online ad campaigns would fare. One of the campaigns ran on Google’s Adwords platform while the other was advertised on Facebook. Everything else was basically equal though – so how did the ads perform? I was a little shocked by the results. Read more
May 15
In March I decided to run a little experiment for a month to see which would perform better for me, Google Adwords or Facebook Ads. The goal was to promote the Small Food Biz Product Cost & Pricing Calculator and I wanted to see which one, if either, would generate enough traffic to that product so as to provide a worthwhile return-on-investment. Read more
Continuing our Mother’s Day theme for one more day, we all know that moms are special but did you know that they are also one of the most powerful consumer groups? Women over 16 make over 85% of all purchasing decisions. That’s more than $2 trillion (yep, with a t!) in buying power. Given that approximately 68% of women in America are moms (based on the 2008 census this equates to 85.4 million women), this is a huge and powerful market. If your product or company targets moms and/or their kids then you need to understand what makes moms tick.
May 6
I’ve been noticing more and more small specialty food businesses turn to subscription models to help them keep customers and revenue coming in. It’s an interesting concept especially since most businesses (food or otherwise) spend more money acquiring new customers than retaining their existing customers* so if there is a way for your to maximize the customers you already have shouldn’t you do it? Read more
The marketing world is abuzz right now over Big Data (truly, this is all anyone in marketing is talking about these days!). The idea is that you can use analytics to learn more about your customers and therefore offer them a more customized experience. Amazon is a perfect example. Because you’ve purchased a book on raw juicing in the past, you’ll get emails from them about similar or complimentary products. It’s a great way to tap into what the customer is looking for and get them to purchase more. Course all of this comes with a price tag, so how can small businesses take advantage of this? Read more
Apr 17
If you’ve ever been in the midst of a big production push only to realize that you don’t have (insert ingredient of your choice) on hand and had to stop everything to run to the store and get it, raise your hand. You’re not the only one. Michael Adams, the entrepreneur behind Green Mountain Mustard, ran into that same problem over and over again. So, he decided to solve the problem… Read more
Apr 12
Without a doubt, the one piece of your business that really makes you stand apart in a crowded marketplace is your story. All of us have a story to tell about how we landed on this wonderful rollercoaster known as entrepreneurship and the kicker is that other people actually want to hear this story! They may love your product but it’s your story that will really help them connect with your company, your brand, and your products. So what are you telling them? Read more
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