Yesterday I introduced you to Beth Kirby, a successful cookie maker who sells on Etsy under the SunshineBakes name. During the course of our interview Beth was kind enough to share the following tips for any other food entrepreneurs who are looking to open their own Esty store: Read more
Posts from the ‘Entrepreneurship’ Category
Courser Farm Kitchen Granola really did start at a farm’s kitchen table. Thanks to the homestead laws in Hew Hampshire (known as Cottage Food Laws in other states), Emma Bates was able to start her company out of her home kitchen while keeping a watchful eye on her children. But that’s not all there is to the story. It was some ingenious thinking and the help of neighbors that helped Courser Farm Kitchen Granola really take off. Read more
Like any business, Small Food Business is constantly changing and evolving, thanks in part to your feedback and recommendations. While the online forum didn’t pan out as hoped and has been disabled, I am excited to announce that Small Food Business will begin offering webinars. Some webinars will feature business experts who will speak about what you can to do grow your business while other webinars will be “Potlucks” where anyone who’s interested can come and share ideas/challenges/frustrations/and just generally connect with others in the food entrepreneurship community. Read more
Without a doubt, the one piece of your business that really makes you stand apart in a crowded marketplace is your story. All of us have a story to tell about how we landed on this wonderful rollercoaster known as entrepreneurship and the kicker is that other people actually want to hear this story! They may love your product but it’s your story that will really help them connect with your company, your brand, and your products. So what are you telling them? Read more
I don’t care how ‘handmade,’ ‘unique,’ or ‘one-of-a-kind’ your product or flavors are. Your customers only have so many dollars in their wallet that they’re willing to spend on specialty food products which means that you do have competitors. So do you know who they are and what they’re doing? Read more
I’m in need of a few food entrepreneurs for new Entrepreneur Spotlights this year. This is not only a great way to tell your story and showcase your business, but I got word last week from one of my prior Entrepreneur Spotlight interviewees that they’d been contacted by the Food Network so in that out of the thousands of viewers this website gets every month there are some heavy-hitters. I don’t have any restrictions on the type of food business (as long as you are legally operating based on the laws in your state/province/country), how long you’ve been in business, or your gross sales revenue so if you’d be interested in being featured drop me a note at info (at) smallfoodbiz (dot) com and let me know. Thanks! Read more
The fact that many independent restaurants start and fail probably isn’t news to any of us, but the fact that they top the list of small business failures is a little eye-opening! Top Business Degrees has put together a great infographic on the most tried and failed mom & pop businesses including information on what you can do to make sure your small business doesn’t end up in this category. Read more
When you get a tweeet from a company called Secret Squirrel Cold Brew Coffee there’s no way you can’t respond. What exactly is cold brew coffee? How’d this business get started? Not to mention, what about the name (and really eye catching logo!)?
The tweet I’d received invited me to come taste their coffee at the Fancy Food Show so I made sure to stop by (see, Twitter does work! And yes, their coffee is extraordinarly good – and that’s coming from someone who lives in Seattle, the land of all things coffee). While at the show I had the chance to meet Trevor Smith (one half of the brains behind the business), admist a frenzy of buyers and he suggested I contact his wife, Rebecca – the other half of Team Secret Squirrel – to learn more about this 18-month old small food business.