Do Friends’ Facebook Behavior Impact Buying Decisions? (INFOGRAPHIC)
Word of mouth is a powerful marketing tool, but what about word of Facebook? If a friend recommends a product on Facebook does that increase the chance that you’ll buy the product? PPC Associates set out to find out and turned their results into this handy little INFOGRAPHIC:
Can’t read the numbers on the INFORGRAPHIC? Click on the picture and it will open up a larger picture in another screen that you can zoom in on.