Is Your Company Innovative?
I was asked the other day to name some small companies I felt were cutting-edge innovative. By innovative, I don’t mean creating new technology products, finding the cure to some disease, or building the lastest-greatest building/space ship/iPod. No, specifically within the realm of retail and consumer products, who is doing something innovative that makes you stop and take notice?
The sad thing is that this turned out to be a harder question to answer than I originally anticipated. It’s not that there aren’t a thousand companies out there who are making cool things – many of them food businesses to be sure – but are they being innovative? Are they breaking new ground? For the most part we’re all following the formula that was laid down by others and simply tweaking the ingredients/recipes/specifics. I include myself in here as a guilty party as well.
What are you doing that is truly innovative? What are you doing that is different and will make people take notice?