1 Way The Internet Can Help You Grow Your Wholesale Business – Part 2
Yesterday we looked at how Buyers Best Friend* can help you – the food producer – grow the wholesale side of your business and help you open up new accounts. A successful wholesale relationship is a two-way street though so today we’ll finish out the interview by taking a look at how the company makes buyers jobs easier so they want to come back and do business with you again and again.
How does Buyer’s Best Friend connect with the buyers?
Nowadays, 100+ new wholesale buyers sign up for BBF every week – they find us through referral, reading about us in print or online, or through a Google search either for a specific brand or product category. When a new buyer joins, we read what they say about themselves, then within 24 hours welcome them to the system with a few quick tips on how to order, and recommendations of specific products based on what they say they buy. This makes the system immediately accessible and manageable for them, as opposed to being overwhelming, and buyers not knowing where to start. While our system is online, this outreach also lets buyers know that there is an actual person with a phone number always available to help them if needed – some of our buyers are super savvy and go to town on ordering with no help needed, and others are excited about BBF but need some help getting started.
There are no costs to buyers, since they are the ones that spend the money with the sellers, and this has enabled many of our buyers to move virtually all their ordering onto BBF, to the point where they ask us to get new vendors they want to work with into the system. Three main benefits for the buyers:
- Discover the newest and hottest brands on BBF (when buyers hit a certain order volume, we send them regular customized sample boxes of new items they may like),
- Instantly access the full wholesale product catalogs of over 1800 wholesale sellers, enjoy pre-negotiated initial order and everyday reorder discounts pre-negotiated by BBF,
- Save significant time (and hence money) in doing product research and placing orders – BBF is a one-stop shop for ordering and customer service and replaces having to making 100 phone calls as week.
BBF is a powerful discovery tool – with one click, a buyer who is opening a new store can discover hundreds of brands in most of our product categories – more often than not, buyers find BBF because they’re looking for one thing, but also end up ordering many other brands they that saw for the first time on BBF.
In a nutshell, BBF enables buyers to get a lot more done with the same amount of staff, gets them hundreds of pre-negotiated discounts, and enables them to compete with other stores by having their product selection be one step ahead of the game. It used to be that stores competed with each other on service – especially in the day and age of online shopping, it’s selection that counts – and we’ve got that!
*I am receiving no compensation, kickbacks, or freebies for this interview…just another resource that I thought you might find beneficial.