More Consumers Then Ever Purchasing Specialty Foods
Lots of people intuitively believe that specialty foods – which is defined as “premium quality,” oftentimes made by small producers – is hotter than it’s ever been before but now there’s research to back that up. A recent report produced by Mintel Research titled “Today’s Specialty Food Consumer” indicates that 66% of adults have purchased specialty food in the past six months which is an increase of 7% from 2011 results. While the full report won’t be published until October, there are some other interesting tidbits that are coming out about this survey’s findings.
- Consumers are spending an average of $20 per week on specialty food;
- Coffee and chocolate top the list of the types of specialty food most likely to be purchased online;
- Product recommendations from friends and families is a driving force behind specialty food purchases;
- Consumers purchase specialty food products both for everyday and as a way to treat themselves;
- More than half of specialty foods consumers purchase products from companies that benefit charities or have a charitable element.
The above information was made available through the National Association for the Specialty Food Trade. Mintel surveyed 1500 adults over the age of 18 from around the U.S.