Up For Debate – Are Daily Deals Dead?
For our first Up For Debate discussion topic I’m wondering whether you think Daily Deal sites like Groupon, Living Social, etc are dead? Ok, maybe ‘dead’ is a bit of an overstatment but are you using them for your business? What about personally – are you still checking your email every day to see if you can snag yourself a good deal? Do you think this trend is still going strong or was a fleeting fad whose time has come?
What do you think?
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Reblogged this on fields685 and commented:
First Debate
I have never been a fan of these deal sites. I have found the rules for using them were complex. I also believe too much coupon lessening the value of your product.
I personally agree that too much couponing sends the message that your product or brand isn’t worth “full price.” I’ve also noticed that personally I don’t really look to the Deal Sites anymore on a daily basis like I did when they first started up. Every once in a while something unusual will catch my eye and I’ll buy one (I recently bought one for a canning class at a culinary school I didn’t even know existed locally) but more often then not they’re just filled with spas/hairdressers/and botox and how much of that does one person need? But maybe that’s just me….
Totally agree. At least here in the Tampa Bay area, the deals seem to be for spas, wine shops, and nail salons.
I really like your idea of posting a question and encouraging discussion.
Have a great day.
I think they’ve certainly flattened out. The deals are usually for obscure offers, not too many high end restaurants anymore. And also, it just trains people to hunt the bargain, it’s actually the opposite of customer loyalty. If I had a retail business, in most cases, I wouldn’t do it.
The other thing I’ve noticed is that now many banks are contacting clients I work with wanting the business to offer a discount directly to the bank’s clients. It’s like the bank’s way of doing daily discounting. Add to this the fact that one client of mine has a spreadsheet that is currently tracking over 50 Daily Deal sites and I think people and businesses alike might be getting a little worn out! And I totally agree that the bargain hunter is typically not the most loyal customer.